![]() Walmart also is following key influencers such as Alix Earle, who has collaborated with A-listers including Selena Gomez.ĭespite retailers catering to young consumers, many aren’t really buying. The discounter, which is marketing Y2K inspired cargo pants and Barbiecore, has been speeding up development to get trends to market faster, though the company declined to offer more specific details. Some have more longevity than others, making it challenging to figure out when to jump on them. But it can be challenging to recognize the difference between trends that just generate attention versus those shoppers will actually buy, said Jake Bjorseth, who runs trndsttrs, an agency helping companies reach young consumers.Īlison Hilzer, Walmart editorial director for fashion apparel, said she’s also seeing a lot of micro trends. Retailers, including Macy’s and Walmart, said they are paying closer attention to what pops up on social sites and analyzing topics searched by users. “There’s not a year advanced notice that these trends are going to trickle down,” said Kristen Classi-Zummo, an analyst who covers fashion apparel for Circana. Style also bubbles up directly from consumers via social media, challenging retailers accustomed to runway shows setting the tone. Style watchers classify it as part of the McBling era, which overlaps with Y2K but emphasizes flashier items personified by brands like Juicy Couture and Baby Phat, the iconic streetwear line by TV personality and designer Kimora Lee Simmons, which relaunched in 2019.Īs always, trends are fueled by celebrities like model Bella Hadid, whose outfit choices are analyzed by fashion magazines and other on-lookers. The company also is seeing a big jump in sales of flared pants, corset tops, metallic-colored clothing and women’s track suits, which are often made from bright velour fabric reminiscent of some wardrobe choices by socialite Paris Hilton at the height of her popularity. And Chinese fast-fashion retailer Shein, which markets to young women, said its baby tee sales have tripled this year, making them by far the hottest t-shirt style of 2023. Low-cost fashion chains H&M and Zara say they’re seeing success with biker jackets, denim garments and crop tops. ![]() Sales of women’s cargo pants jumped 81% from January to May, the latest month of available data, according to Circana, which tracks retail purchases. Retailers from high-end Nordstrom to discounters and fast fashion outlets are pushing the styles in campaigns and on shelves. ![]()
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